Non-dilutive capital to accelerate growth
We fund your monthly Sales & Marketing budget and are repaid from the gross margin of the customers it acquires. Capped return. No equity. No fixed repayments.
What we do
Cohorts Capital funds up to 80% of your monthly Sales & Marketing budget. In return, we take a share of the gross margin from the customers it acquires, proportional to what we funded and capped at a return multiple. Once the cap is reached, all remaining customer lifetime value is yours, permanently.
Up to 80% funded.
Of your monthly Sales & Marketing budget.
Not equity.
No shares, no board seats, no valuation reset.
Downside is ours.
You never owe more than the cohort generates.
Capped return.
All upside beyond the cap stays with you.
Why this exists
Sales & Marketing is the biggest lever to scale revenue and the most capital-intensive. Everything spent acquiring customers is a cash deficit that recovers only months later. Equity bridges it but dilutes founders round after round. Debt does not fit, because fixed repayment ignores the variable timing of customer payback.
Cohorts Capital closes the gap with capital that flexes with cohort performance instead of against it.
How it works
1
We fund the spend.
You spend 300K a month on Sales & Marketing. We fund 200K of it.
2
You stay in control.
You decide how to spend it. We enable your growth, we do not direct it.
3
You repay from results.
As those customers pay, we take a share of their gross margin until we're repaid plus a capped return.
4
It revolves monthly.
Next month we fund again, with collections netted against the next month's funding, so capital keeps working.
Is this you?
We work with growing companies that have a proven Sales & Marketing machine and would spend more if they could invest more in their growth.
Recurring revenue
Subscription-based, or otherwise recurring revenue.
High gross margin
Gross margin of at least 60%.
Fast cohort payback
Recent cohorts pay back their acquisition cost in under 12 months.
Cohort-level data
At least 12 months of revenue and customers tracked by acquisition cohort.
A scalable growth machine
200K to 5M+ a month in Sales & Marketing, with an experienced team and room to spend more.
Industry
We're industry-agnostic, though fintech, consumer subscriptions, B2C SaaS, health & wellness, and telehealth tend to fit best.
A proven model
Cohort-based financing operates at scale in the United States, where dedicated funds have deployed billions into SaaS, fintech, and consumer companies. We are building a dedicated provider for companies with proven Sales & Marketing and strong cohort economics.
If the criteria fit, tell us about your company.
Apply for funding