For investment funds
Help your companies spend more on growth.
Cohorts Capital funds marketing alongside the company, so they can deploy more. We take a capped share of the cohort's gross margin.
Introduce us to your portfolio companiesTraditional Marketing Cash Flow
Marketing Cash Flow with Cohorts Capital
Illustrative. Below the line is the upfront Sales & Marketing spend (cash out); above the line, monthly gross margin (cash in). Heights indicative.
Why it works for the fund
No dilution
Your ownership stays exactly where it is. We take no equity and no board seat.
Stronger next round
More runway and traction lift the entry point on the round you do raise.
Downside on us
If a cohort underperforms, we absorb it. The company never owes more than it generates.
Company stays in control
Their budget, their channels, their execution. We enable growth, we don't direct it.
Which of your companies fit
Recurring revenue
Subscription-based, or otherwise recurring revenue.
High gross margin
Gross margin of at least 60%.
Fast cohort payback
Recent cohorts pay back their acquisition cost in under 12 months.
Cohort-level data
At least 12 months of revenue and customers tracked by acquisition cohort.
A scalable growth machine
200K to 5M+ a month in Sales & Marketing, with an experienced team and room to spend more.
Industry
We're industry-agnostic, though fintech, consumer subscriptions, B2C SaaS, health & wellness, and telehealth tend to fit best.
Backing a company that fits? Introduce us.
Introduce a portfolio company